About | Customice Asia

About Us

Customice Asia was founded in Bangkok in 2017, bringing together a leadership team with over 30 years of combined experience in destination management across Thailand and Southeast Asia. Italian-managed and deeply locally rooted, we bring European standards of precision and communication to every program we deliver.

We came through Covid as a stronger and more diversified company — adding medical convention management to our services, while keeping the personal commitment that has defined us since day one.

We are deliberately boutique. When you work with us, you work directly with experienced principals. And when your group lands in Thailand, one of our founders will be there in person.

Meet the founders

“We operate in English, Italian and Thai — so nothing is ever lost in translation.”

Founder & Managing Director

UGO SALAMONE

With over 30 years of experience in destination management across Thailand and Southeast Asia, Ugo brings a depth of knowledge and a network of relationships that is unmatched in this market. He leads every client relationship with the same personal commitment to excellence he has maintained throughout his career.

Co-Founder & General Manager

NINI SALAMONE

Bangkok-born and immersed in the destination management industry from an early age, Nini brings over a decade of operational experience to her role. She is the operational backbone of every program — managing logistics, supplier relationships, and ensuring every detail meets the standard our clients expect.